Web design isn’t just about creating a site for the sake of creating a site. While web design is essential, it’s far from being the end-all-be-all. Web design is essential because it affects how your audience perceives your company. The first impression that you make on them could either get them to stay on your site and learn more about your company or leave your site and turn elsewhere.
Web design changes with the audience. If you’re a young company with a flashy website designed to impress, chances are you will not achieve success. On the contrary, if you were a conservative company with a traditional website designed to attract an older audience, you have a great chance of success. This is because you would want your website to reflect your brand image and how you view and conduct business. This is why web design needs to meet both the needs of the younger generation and the more mature and professional set of clientele.
For a web design to have a more significant impact on the audience, you must reflect your company and its brand image. First impressions can either be good or bad. The search engine results can determine a wrong impression. If your website is not listed in the top ten search engine results, the chances are that people are not making any connection between your company and the services or products that you offer. Most companies take the concept of SEO very seriously. However, without proper web design, your website will never achieve the desired ranking.
The reason behind this is because web pages cannot be customised to fit specific user experiences. Remember that different users have different expectations when browsing the internet. If users find your website easy to navigate and includes basic functionalities, they are more likely to stick around. On the other hand, if a user is left disappointed after clicking through a few pages, they will likely move to a less frequented or less credible website. With responsive design, you can tailor your web pages to match the expectations of the end-users.
A responsive adelaide web design can also create consistency across the various devices that your target audience uses. Think about it. People using mobile devices have different expectations from a website than those using desktop computers. Since you are targeting a very different audience, it makes sense to design a website that is designed to work across all kinds of technology. Having a well-designed website ensures that your brand shows up across all platforms and screens.
Moreover, web design teams are aware of the latest trends in the market and can anticipate how search engines will index websites. Search engine algorithms keep changing regularly. While some websites can survive the change unscathed, others may be doomed. A mobile responsive website is designed to make sure that it can easily fit into search engine indexes and appears at the top of the list whenever a search is performed for particular keywords.
Another advantage of responsive design lies in creating a more fluid experience between desktop and mobile devices. For example, some web pages load faster on desktop computers than they do on mobile devices. In addition, several desktop web browsers such as Internet Explorer and Firefox provide support for Flash movies. However, these features tend to be much slower on mobile devices, causing a page to load significantly longer on smaller screens. A responsive design can alleviate this issue because a mobile device would only take a few seconds to load a video. In contrast, a desktop computer would load the video immediately.